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Macro and micro typography and its influence on readability

Web designers agree on the relevance of typography and its impact on a web page. The content and the message are carried by the text presented. Photos and videos are merely accessories to the actual content. Therefore, the focus should be on the experience of reading a web page and its optimization. Today on the programme: Macro and micro typography in web design.

Product pages done right

The presentation of a product can and will decide the success of a sale. That is something that e-commerce experts and marketing professionals know. Of course, the representation of a product which is available in online shops is a natural evolution of the local shop. This raises the question: How can a website be made so attractive that the product offered is also purchased?

Lazy Registration

People are comfortable by nature. People will seek to avoid efforts, even if they are very small. It is also a big issue in web design if you want to gain customers for a particular website or service – registration can seem particularly daunting. "Lazy Registration" has the lethargy inherent in its name and is a proven aid to overcoming the first threshold. Today we will present in detail how this works.

Tips for textures in web design

Every surface has a texture. That is a fact. Sand, water, walls and tables are all textured. Even the Internet has texture, or more accurately: the Internet appears to have texture. We want to explain the advantages of textures in web design and how they can be used properly

Web design: Adaptive vs. responsive Layout

To create a website for only one  type of display nowadays is unimaginable - thanks to smartphone and tablet. But  what is the answer to smooth presentation on multiple devices? "Responsive  Web Design" is a frequently-cited keyword. "Responsive Web  Design" can be roughly divided into two areas: "adaptive layout"  and "responsive layout". But what do the terms actually mean and  which of the two should we use? We can shed some light on the mysteries of layout!