Sophisticated SEM strategy

Classic SEM means that text based adverts are placed on search engines, which are paid for using a pay per click (PPC) method. The best known PPC platforms are Google AdWords, Yahoo search marketing and Facebook.

The biggest advantage of PPC is that you determine the advertising budget yourself. A campaign can be started even with a small budget of just a few Euros per day. If the predefined budget has been exhausted, the adverts are no longer placed and no further costs are incurred.

At the same time you can access a lot of information about your campaign which you can build on and continually refine to increase the ROI. You can instantly measure the success of an advert, so you know exactly whether it is worth investing more in the campaign or change it as necessary.

Here’s how a PPC campaign is constructed at AMYMA:

• We establish keywords, geographical regions etc. together with you
• We create adverts and landing pages, tailored for your target groups
• We determine a budget for the campaign with you
• We put the advert online
• We analyse the data of the PPC platforms for your campaign
• We optimise the performance of the adverts and maximise the ROI