The booking generator developed especially for Iceland Pro Travel allows the pre-configuration of various tours, from bus tours to individual trips to Iceland. Once the tour has been set, Internet users can further configure it themselves. What’s more, all the catalogues can now be browsed online and more than 5000 customers receive regular information about special offers via the newsletter system. As a useful gimmick, the weather in Iceland is also displayed online and in real-time on the news pages.
The new web presence has had a big impact on the tour operator: Iceland Pro Travel Germany and Switzerland increased their turnover 30% in 2009 and 2010 due to the implementation of the booking generator. Additionally, the company made significant savings on personnel and telephone costs. And last but not least, the Iceland Pro Travel website now appears way ahead of the competition in first place on Google & Co. – thanks to the extensive content describing each tour in the minutest detail.
The website icelandprotravel.co.uk is one of 13 web presences which we developed for this international group.
| Services | Develop a booking generator, programming, online catalogue in Flash, Enterprise newsletter system, web design, programming in XHTML and CSS, installation and configuration of CMS, building pages in CMS, extensive search engine optimisation for ‘holiday Iceland’ (German website: "Ferien Island", "Urlaub Island" etc.) |
| Customer | Tourism |
| Websites | www.icelandprotravel.co.uk www.icelandprotravel.com www.islandprotravel.de www.islandprotravel.ch www.islandprotravel.se www.islandprotravel.is www.fjordfishing.co.uk www.fjordfishing.se |
